Implementing a Web Presence

There are a number of choices you have to make once you decide to go ahead and establish a presence on Web.These include where to put your web site, what address to have, finding someone to do the job and what tools to use.

Where to put your web site?

The first choice is where you are actually going to establish your web site and here you have the option of putting it on a computer on your own network, on a computer belonging to a specialist in hosting web sites or on your own computer located at your Web wholesale mlb jerseys host or Internet Service Provider (ISP).

On your own network
To implement this option you will need a permanent link between your organisation’s network and the Internet. High costs and security concerns make this really only viable for the larger enterprise. One benefit of having a permanent link, however, is that you can also use it to give Internet access to people in your organisation. Your ISP can help you with details on the equipment you’ll need and the costs of everything.
On a Web-hosting specialist’s computer
This is solution is generally the cheapest and most trouble-free because all the technical stuff is done for you and all you have to do is worry about the content of your site. You will generally pay a monthly fee based on the amount of space your web site takes up and after that all the equipment you need is a single computer with an Internet dial-up connection so that you can maintain your site. How the process works is that you are given access to the location where your web site is kept so you can keep your site up to date by deleting old pages and graphics and copying new ones to that location.
Your own computer at your Web-hosting specialist or ISP
You would generally only take this option if your web site starts getting very large and the monthly rental gets correspondingly steep. The price of connecting up your own computer at the premises of your ISP or Web Hosting company will vary but, whatever the price, it’ll be cheaper than renting a huge amount of space on one of their machines. The downside to this option is that Renew your machine’s technical problems are yours. As with the previous option, you maintain your site through an Internet dial-up connection.
What Web address to use??
The easiest and cheapest option is to tag your web site on the end of the address of whoever is hosting your site. In the case that your company was the Acme Company and your web host was Media Group, your address would be http://www.MediaGroup.co.uk/acme/.
Many people feel that compound addresses like the one above are too long and that using one could dilute their organisation’s identity. The answer then is to register a unique address or, in Internet terms, a domain for yourself. There are a number of types of domain and each is signified by a two or three-letter suffix at the end of the address.
The most popular domain at present is the commercial domain which is open to any commercial organisation in the world and is signified with a .com suffix. If it registered a commercial domain the Acme company’s address would be something like http://www.acme.com.
Other domains available at present are the .edu domain for educational institutions, the .net domain for Internet-related organisations, country domains such as the .co.uk (UK) domain and the new .tv, .biz and .info domains.
The cost of domain registration depends on which domain you want your address registered in. The address you choose can be anything you want providing that it has the correct domain suffix and that nobody has registered it Services before you. It would just be too bad for the Acme Company, for example, if someone in Honolulu had already decided that they wanted to be acme.com.
Warning: Even if you aren’t planning on an internet presence right away you might be well advised to register some domains to ensure that nobody else can get any you might want.
Finding someone to do the job
Once you’ve decided to go ahead with a web site the first priority is to find someone to make the it happen for you. It may be sufficient for some organisations just to rent web space and then to use internal resources to build the site. For most organisations, however, it is probably better to have the site built by experts and then to take over the maintenance.
To make sure that everything goes smoothly it probably better to have a couple of meetings first to iron everything out before starting work. The people to invite to the meeting would include your management, whoever is going to build and host your web site and any outsiders, such as advertising and public relations agencies, which will have a role in how the web will look and what it will contain.
Finding someone in your organisation to maintain your site may be a matter of arbitrarily selecting someone and having them trained but it could be that your organisation already has a boffin. Wherever there are a number of computer users clumped together there is a boffin and finding him or her is just a matter of asking your cheap nba jerseys users who they first turn to with their computer problems. You may be staggered by how seldom you’re given the answer ‘the IT department’, but at least you’ll have identified a suitable person or persons.
Tools
The people who eventually builds your site for you will have a definite idea about the software tools that they want to use for the purpose. If you’re going to be doing the project in-house, though, you may end up having to buy a package or packages. The table below lists some of the most popular and something about them.
Some popular Web Tools
Microsoft Front Page: This is the tool I would recommend most strongly to most users. I feel that it is one of the simplest packages to use and provides tools for both creating and managing your site.
Other Packages.
Macromedia Dreamweaver: Dreamweaver is probably the best web design package available at the moment. It has a steeper learning curve than Front Page but professionals like it because it is powerful and produces neat and uncluttered page code. The package also has a number of companion programs, such as Ultradev, which simplifies database coding, Fireworks, which is great for producing graphics for the web, and Flash, which is the ultimate for producing web site animation.
HomeSite: This is a very powerful program which many web developers swear by. It is really only for professionals who like hand-coding their web pages but its users swear by can it.
Adobe PhotoShop: This is the industry-standard image creation and manipulation package and it is the one that is used by the vast majority of digital graphics professionals. cheap mlb jerseys It is pretty complex and you probably have to be both a rocket scientist and an artist to use it to its full potential.

The first choice is where you are actually going to establish your web site and here you have the option of putting it on a computer on your own network, on a computer belonging to a specialist in hosting web sites or on your own computer located at your Web host or Internet Service Provider (ISP).

On your own network  To implement this option you will need a permanent link between your organisation’s network and the Internet. High costs and security concerns make this really only viable for the larger enterprise. One benefit of having a permanent link, however, is that you can also use it to give Internet access to people in your organisation. Your ISP can help you with details on the equipment you’ll need and the costs of everything.

On a Web-hosting specialist’s computer  This is solution is generally the cheapest and most trouble-free because all the technical stuff is done for you and all you have to do is worry about the content of your site. You will generally pay a monthly fee based on the amount of space your web site takes up and after that all the equipment you need is a single computer with an Internet dial-up connection so that you can maintain your site. How the process works is that you are given access to the location where your web site is kept so you can keep your site up to date by deleting old pages and graphics and copying new ones to that location.

Your own computer at your Web-hosting specialist or ISP  You would generally only take this option if your web site starts getting very large and the monthly rental gets ????????????? correspondingly steep. The price of connecting up your own computer at the premises of your ISP or Web Hosting company will vary but, whatever the price, it’ll be cheaper than renting a huge amount of space on one of their machines.

The downside to this option is that your machine’s technical problems are yours. As with the previous option, you maintain your site through an Internet dial-up connection.

What Web address to use??  The easiest and cheapest option is to tag your web site on the end of the address of whoever is hosting your site.  Many people feel that compound addresses like the one above are too long and that using one could dilute their organisation’s identity. The answer then is to register a unique address or, in Internet terms, a domain for yourself. There are a number of types of domain and each is signified by a two or three-letter suffix at the end of the address.

The most popular domain at present is the commercial domain which is open to any commercial organisation in the world and is signified with a .com suffix. If it registered a commercial domain the Acme company’s address would be something like http://www.acme.com.  Other domains available at present are the .edu domain for educational institutions, the .net domain for Internet-related organisations, country domains such as the .co.uk (UK) domain and the new .tv, .biz and .info domains.

The cost of domain registration depends on which domain you want your address registered in. The address you choose can be anything you want providing that it has the correct domain suffix and that nobody has registered it before you. It would just be too bad for the Acme Company, for example, if someone in Honolulu had already decided that they wanted to be acme.com.

Warning: Even if you aren’t planning on an internet presence right away you might be well advised to register some domains to ensure that nobody else can get any you might want.   Finding someone to do the job  Once you’ve decided to go ahead with a web site the first priority is to find someone to make it happen for you.

It may be sufficient for some organisations just to rent web space and then to use internal resources to build the site. For most organisations, however, it is probably better to have the site built en by experts and then to take over the maintenance. To make sure that everything Lacroix goes smoothly it probably better to have a couple of meetings first to iron everything out before starting work.

The people to invite to the meeting would include your management, whoever is going to build and host your web site and any outsiders, such as advertising and public relations agencies, which will have a role in how the web will look and what it will contain.  Finding someone in your organisation to maintain your site may be a matter of arbitrarily selecting someone and having them trained but it could be that your organisation already has a boffin. Wherever there are a number of computer users clumped together there is a boffin and finding him or her is just a matter of asking your users who they first turn to with their computer problems. You may be staggered by how seldom you’re given the answer ‘the IT department’, but at least you’ll have identified a suitable person or persons.

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